Television

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Network Ad Upfronts Shrink

Television – While networks once maxed out their budgets on big-name entertainers and dazzled audiences with humorous skits starring top celebrities and high-ranking executives, the UpfrontsÃ;... in which networks pitch their new shows to advertisers before the start of the fall seasonÃ;¢ââ;;¬"have become a more sober affair.

Tags: upfronts, television, networks

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